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To Infiniti and... obscurity? The Infiniti Story
In the 1970s and 80s the Japanese big three, heck with Mazda the big 4 were unstoppable, so it’s reasonable to think that their luxury brands, Lexus, Infiniti and Acura were going to take over the world. Yet today Infiniti is a niche player that’s struggling to compete. Why has it failed to capture the world’s imagination despite many reboots?
Thanks to Bojan Marsetic for letting use his music at the start of the video (the song "Move On!"):
www.youtube.com/@Bojanmarsetic/videos
soundcloud.com/boeem
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My second channel - Little Car: ua-cam.com/users/littlecar
Sources:
en.wikipedia.org/wiki/Infiniti
en.wikipedia.org/wiki/List_of_Infiniti_vehicles
Infiniti’s website, archived through the Wayback Machine
en.wikipedia.org/wiki/Amati_Cars
ua-cam.com/video/FB_pGf-QfUM/v-deo.html
www.infinitiusa.com/infiniti-news/30th-anniversary/infiniti-history-timeline.html
www.motortrend.com/vehicle-genres/infiniti-q45-history-models-differences/
ua-cam.com/video/BcUvdvveiGs/v-deo.html
www.infiniti.com/what-drives-us/our-history.html
ua-cam.com/video/PAxUX0-108I/v-deo.html
en.wikipedia.org/wiki/Infiniti_Q45
en.wikipedia.org/wiki/Infiniti_M
en.wikipedia.org/wiki/Nissan_Leopard
en.wikipedia.org/wiki/Infiniti_G_Line
ua-cam.com/video/RNB98QQrHlI/v-deo.html
ua-cam.com/video/IuuMCix0-rY/v-deo.html
ua-cam.com/video/VY4YrNCrsuc/v-deo.html
en.wikipedia.org/wiki/Renault_Samsung_SM5
www.motortrend.com/reviews/1996-infiniti-i30-road-test/
ua-cam.com/video/S2INiqvz_Zw/v-deo.html
ua-cam.com/video/kKKiro9tPsc/v-deo.html
ua-cam.com/video/tyK6ok8Uw5Y/v-deo.html
ua-cam.com/video/AN1Nvcvf6kI/v-deo.html
ua-cam.com/video/SvVDo7A5hms/v-deo.html
www.caranddriver.com/reviews/a15138437/2002-infiniti-q45-first-drive-review/
ua-cam.com/video/FUFdt_VCIrU/v-deo.html
www.caranddriver.com/reviews/a22054201/infiniti-m45-first-drive-review-specs-page-1/
www.caranddriver.com/reviews/a15134266/infiniti-fx35-short-take-road-test/
www.caranddriver.com/reviews/a15133596/infiniti-qx56-first-drive-review/
ua-cam.com/video/GE7S_eCA-Uw/v-deo.html
global.nissannews.com/en/releases/060425-03-e
ua-cam.com/video/Ns-Qvhkjnvo/v-deo.html
www.caranddriver.com/reviews/a22052936/2008-infiniti-ex35-first-drive-review-lane-departure-prevention-page-2/
ua-cam.com/video/Ew5hx0G2eRA/v-deo.html
ua-cam.com/video/I0ztExJCGjg/v-deo.html
web.archive.org/web/20090721012352/www.infiniti.co.uk/about/site_map.html
en.wikipedia.org/wiki/Infiniti_QX80
ua-cam.com/video/PFpaEAE5Ffk/v-deo.html
www.caranddriver.com/reviews/a15130139/2011-infiniti-qx56-first-drive-review/
www.topgear.com/car-news/new-infiniti-hatch-be-built-uk
en.wikipedia.org/wiki/2015_British_Touring_Car_Championship
ua-cam.com/video/61LI85ObnHY/v-deo.html
ua-cam.com/video/es-Yr86kVUY/v-deo.html
ua-cam.com/video/fN5Zi_WKg-g/v-deo.html
www.caranddriver.com/infiniti/q60-2017
global.nissannews.com/en/releases/190108-01-e
en.wikipedia.org/wiki/Infiniti_QX50
www.topgear.com/car-news/infiniti-leaving-western-europe
en.wikipedia.org/wiki/2020_British_Touring_Car_Championship
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КОМЕНТАРІ

  • @person.w9780
    @person.w9780 Годину тому

    It is genuinely crazy how rare Infinitis pre-G35 are

  • @baoquoc3710
    @baoquoc3710 2 години тому

    man, Infiniti really got more love from John Davis from Motorweek than any other outlet

  • @thumperjdm
    @thumperjdm 2 години тому

    The looks of the MR2 models went from; fantastic, to good, to mediocre.

  • @UncleJoeLITE
    @UncleJoeLITE 3 години тому

    Dunno how, but Nissan's 2nd bite with Infiniti Australia lasted 2012 - 2019. I've hardly seen one. I'd argue, from experience, that mid 90s Mazdas [not Eunos, Mazda] were way better luxury cars than Infiniti. Att my 626 2.5 V6 5dr & 2.0 V6 323 Astina made Nissan's 'luxury' brand look pretty crappy imho. Cheers Andy.

  • @jergervasi3331
    @jergervasi3331 3 години тому

    Zero brand identity, right from the beginning, where their botched ad campaigns in the USA showed nature photos and films, not the car. Lexus and Infiniti launched at the exact same time, and many magazines preferred the more powerful Q45, but buyers were never sold a brand story like they were with Lexus' "Relentless Pursuit Of Perfection", the stacked champagne glasses, the ball bearing rolling through perfect panel gaps, etc.

  • @richardcarr6493
    @richardcarr6493 3 години тому

    FIRST GEN IS THE BEST enough room enough storage enough zip AND ENOUGH STYLE :)

  • @Mrnovanova
    @Mrnovanova 3 години тому

    I used to lust after the FX!🤤 I could only afford the Murano, but that truck was the goal. No many years later I drive an NX 350h but I was theirs to lose I tell ya. I guess the cost of innovation was too high

  • @howsier
    @howsier 4 години тому

    just traded in my 2012 m37. loved that car good value for the luxury and horsepower

  • @uptownsamcv
    @uptownsamcv 5 годин тому

    you forgot to mention that the G35 handled so well because it was front mid engine. same for the models further down the line.